Home' NZ Dairy Farmer : June 2013 Contents 38 The Dairyman JUNE 2013
GEA Farm Technologies will be at
Mystery Creek Fieldays in a big way
It is the first time they have been able
to showcase Milfos, FIL, WestfaliaSurge,
Houle and Norbco all on the same site.
You can expect to see some innovative
new products across milking machinery,
farm automation, hygiene and animal
health, effluent management and barn
GEA offers the total solution to dairy
farmers with the ability to customise to
meet each farmer's requirements.
Exciting products on the site include a
new Milfos product called iCORE, which
has ACRs, teat spray, heads down display
of green or red to determine if a cow is
milking correctly and even LED lighting
to inspect a cow's teats.
FIL will be showcasing a new chlorin-
ated alkaline and a chlorhexidene teat
spray with Manuka honey. From full-size
milking platforms to operating effluent
slope screen separators and scrapers, there
will be something on-site for every farmer
to enjoy, even if it is just to sit down and
have a chat with our staff over a coffee.
GEA would love to see you on site at
F29-F33 at Mystery Creek Fieldays. For more
information, freephone 0800 GEA Farm (0800
Total solution for dairy farmers
THIS year's Fieldays will experience
a dose of SODA energy as together
with the Waikato's entrepreneurship
centre they launch the Fieldays Innova-
tion Den -- Pitch for Investment, a new
''Dragon's Den'' style event.
SODA has signed a partnership agree-
ment with Fieldays to co-create this new
event that will see New Zealand inventors
pitching to investors at Fieldays.
SODA will select up to 10 commer-
cially viable inventions participating in the
Fieldays Innovation Centre to showcase,
and will support the inventors to get their
invention pitch-ready prior to the big
The event will follow a similar format
to the acclaimed ''Dragon's Den''
programme where participants pitch their
inventions to a panel of esteemed investors
and business leaders in the hope of secur-
ing advice and investment.
The Fieldays Innovation Den judging
panel will feature influential business
moguls and investors from around New
Zealand, including heavyweight Ray
Thompson, who is also the NZ Angel
The event will be a highlight of the
''Innovation Centre'' and will give national
inventors the chance to obtain knowledge
about the business world and how to take
their inventions into global markets.
''Innovation has always been at the
heart of Fieldays,'' said Jon Calder, NZ
National Agricultural Fieldays chief
executive. ''It's one of the principles on
which Fieldays was founded and we've
seen a number of individuals and compa-
nies launch new products and innovations
at Fieldays, going on to achieve global
''Our partnership with SODA builds
on Fieldays success and enables us to
help foster entrepreneurship, innovation
and creativity in new ways, creating a
programme which gives aspiring innova-
tors a path to market,'' Mr Calder said.
''SODA is excited about joining forces
with Fieldays to create this new Innova-
tion Den. It's a great opportunity to help
New Zealand investors to spot some great
inventions worthy of investment,'' SODA
chief executive Cheryl Reynolds said.
''It will also provide support to Kiwi
inventors who are really motivated and
want to develop their skills to help build a
viable business model around their inven-
tions to take them into global markets.''
The investment community is also
excited about this showcase as it shines a
spotlight on potential investment oppor-
tunities for New Zealand investors.
SODA will be located within the
Premier Feature throughout Fieldays,
providing 15-minute business start-up
advice sessions to those who have an idea
they want to test out.
To find out more about the Innovation
Den, and how to enter the Innovation
Centre Competition, visit www.fieldays.
New Zealand National Agricul-
tural Fieldays will be held June 12-15 at
Mystery Creek Events Centre, 10 minutes
south of Hamilton. The event is proudly
supported by strategic partners ANZ
Bank and the University of Waikato.
Finding innovation in the 'dragon's den'
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