Home' NZ Dairy Farmer : December 2009 Contents The Dairyman DECEMBER 2009 43
THE basics of dairy farming come down
to the three Ps according to the newest
member of New Zealand's only nation-
wide farm consultancy group, FarmWise.
Warner Cottrell is not new to the Buller,
Nelson and Marlborough region, nor is he
new to dairying, with more than 20 years in
the industry. In his new role as a FarmWise
consultant he wants to help farmers optimise
the opportunities dairying offers by focusing
on pasture, production and profitability: "the
three Ps in dairy farming".
"Everyone in dairying comes from a dif-
ferent starting point and everyone has a dif-
ferent story," said Warner. "But as long as
they focus on the three Ps, dairy farming will
provide awesome opportunities for all them.
"Those people who get their pasture man-
agement right and have robust systems in
place to maximise production will ensure
their business is a profitable one."
"Pasture, production, profitability: all
other aspects of dairy farming leverage off
these. Get these basics right and the dairy
farm will prosper.
"It is paramount that farmers future-proof
their businesses to survive and thrive in a
dynamic industry with fluctuating payouts."
Warner's face will be a familiar one on
many of the region's dairy farms as for the
past three years he was the local LIC
(Livestock Improvement) district manager.
"As a District Manager I had a range of
products which helped farmers achieve their
goals, but by becoming a FarmWise
Consultant I can provide the necessary sup-
port, advice, information and recommenda-
tions to help farmers with their whole farm-
ing operation and provide innovative solu-
tions to meet individual farm business
Warner describes himself as "a practical
hands-on person" and had been through
most of his farming career: initially as a
lower order sharemilker and later as a 50:50
sharemilker and dairy run-off owner.
Becoming a FarmWise Consultant was "a
"As a consultant I can offer farmers inde-
pendent advice on their farming operation
and work with them to utilise the resources
they have already got. The three Ps are the
key to sustainable dairy farming and to max-
imising growth and business opportunities."
Warner said his passion was helping peo-
ple along their dairy career pathways and
achieving their business and personal goals.
"There are so many opportunities in the
dairy industry. I love to see what people are
doing with those opportunities. People are
the most important asset in any agribusiness.
"Through strategic planning, people can
achieve the rewarding and profitable career
pathways they desire, from farm manage-
ment to sharemilking, equity partnerships,
farm ownership and succession planning.
"It's important for people to maintain the
integrity of why and how they are farming
and to not lose sight of the opportunities
available. Sticking to the basic three Ps will
ensure the implementation of simple, robust
and sustainable systems which in turn will
result in a robust and sustainable farming
Focus on pasture, production and profitability
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